Jaquar Group
Brand consolidation offers a tremendous opportunity. Jaquar hopes to derive substantial value by consolidating its three brands - brand Artize for luxury segment, brand Jaquar for premium segment and brand Essco for value segment - under Jaquar Group. It will help strengthening the stronger brands even more and supporting the premium niche brands in its portfolio.
Jaquar Group’s Footprint In India
Jaquar Group, the rapidly growing multi-diversified bathing solutions brand with a turnover of more than Rs. 2345 crores, is one of the fastest growing bath brands in the world with presence in 30+ countries across Europe, Middle East, Asia- Pacific and Africa. Conceived way back in 1960, Jaquar Group today is an undisputed market leader in the organized bath fittings category with over 60% market share.
Today Jaquar is India’s most trusted bath fittings brand reaching out to almost 5 million happy new customers every year. Today Jaquar is India’s most searched bath brand on Google, leader by far. As per super brand across 2000 brands (all top brands across category) in India, Jaquar stands in top 5% brand with maximum recognition and awareness.
Currently the Group delivers over 1.50 million bathrooms every year and produces over 22 million bath fittings annually. The pioneering spirit of the Group has been constantly striving to create value and exceeding customer’s expectations in quality, delivery and cost effectiveness through continuous product innovation and cutting edge technologies. The Jaquar Group today has a dedicated workforce of 6374 employees across the globe.
Jaquar service network is by far the most spread and responsive network for bath fittings in India - 770 highly trained technician for customer care across India which attends to 0.6 million customers for product pro-active & reactive assistance. In line with the company’s mission to deliver superlative bathing product, the Jaquar Group has four state-of-the-art manufacturing units spread over 180000 sq. meters – one of the largest setup in Asia, equipped with modern machinery and processes, in Bhiwadi, Rajasthan (NCR region). Adhering to global quality certification, Jaquar manufacturing setup is a zero waste plant recycling 150,000 liters of water every day and 11,680 tones of brass recycled every year. Embracing green philosophy, Jaquar plant generates 5.4MW of solar energy.
Jaquar group was built on the platform of highest quality standards, aesthetics and with the intent of providing world class products. Conceived way back in 1960 by Late Shri N. L. Mehra, Jaquar group is an undisputed market leader in the bath fittings category that has transformed the industry from merely utilitarian to inspirational. Today Jaquar group caters to various segments of bath industry with different brands for residential and commercial sectors which are.
Vision Statement: To be a “Global leader in Complete Bathing Solutions for inspired living.”
Mission Statement: Continuously striving to create value and exceeding customer’s expectations in quality, delivery and cost effectiveness through continuous product innovation and cutting edge technologies.
Values:
o Passion for Technology
o Highest quality standards
o Building strong relationships
o Excellent customer service
o Taking care of our people
o Integrity
It pays a tribute to the fine traditions of exquisite craftsmanship and precision. Where design, technology and talent combine to deliver a masterpiece. Artize products are crafted for luxurious bath spaces. You will discover them to be amongst the world’s most exclusive collection to have ever graced bath interiors. Perfect harmony is the very essence of Artize either together as coordinates or even as individual pieces. Artize exquisite craftsmanship is so stunning that they can inspire the design principles of not just your bath spaces but of your entire living spaces. Truly an aspirational collection in Faucets, Ceramics and Wellness Products, Artize spells luxury through a combination of design, technology and talent anywhere in the world.
Brand Promise: Craftsmanship in Water
With the vision to evolve into a ‘Complete Bathing Solutions’ enterprise, Jaquar has successfully diversified into various bath verticals like sanitary ware, shower enclosure, water heaters, concealed cisterns, wellness range of products like whirlpool, shower panels, showers, steam cabin and spa. Jaquar group has also forayed in concept lighting solutions for all residential, commercial and outdoor applications. As a one window solution, Jaquar concept lighting offers wide range of high quality products, design consultancy, installation and post care.
Brand Promise: Experience Bathing
For over five decades now, Essco the bath fitting brand has been supporting affordable and sustainable housing in India. Essco is a value for money bath brand from Jaquar group which is the leader in complete bathing solution. Essco, a pan India brand, added a whole new chapter in the bath fitting industry by ushering an era of organized bath market. Essco set out with an obsession for good quality product at affordable pricing, one that was unheard in the corridors of bath fitting manufacturers then. With its 10 years of warranty and impeccable customer service, Essco is standing tall in Indian bath fitting industry since 1960 and touching more hearts every year.
Essco story was not just about making any other bath products. It was about functional bath fittings that delivers great performance at low cost. Most of all, we help Indian consumer realize their dreams and aspirations to live a better quality of life through better sanitation every day. Essco believes in the ‘Indian dream of affordable housing’
Essco offers its customers:
Taps/Sanitary ware/Accessories
Brand Promise: Value for money quality bath fittings since 1960.
In 2011, the Group launched its sanitary ware division with superior and coordinated designs with Jaquar bath fittings evolving itself as the complete bathing solution brand with a unique value proposition